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The Center of Innovation and BioScience: Aquatic Park Center

The goal of this project was to portray the size, connection, and scope of the Wareham Aquatic Park Center properties to current tenants, future tenants, visitors, and the community at large. Radiant created a strong place brand and an improved identification system for the Aquatic Park Center to identify the 14 properties as part of one campus. The project included a distinctive logo, color system, signage/banners, and orientation maps. Radiant also developed a color palette and a branding guide for applications to collateral, the website, and for real estate brokers to use in ads. The branding and marketing target bioscience and technology startups.


Scope of Work

• Marketing research

• Brand strategy

• Brand identity

• Design of banners

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