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Modern Living. Classic Style – Creating the New Californian

Branding and marketing new rental housing project in Downtown Berkeley

One of the largest new housing projects in Downtown Berkeley within 4 blocks of the campus needed to attract students, faculty, and staff to market rate housing in a highly competitive market with two other major housing projects just completed at the same time. RadiantBrands researched the market and the motivations of potential renters. Radiant also developed a name, look, website, Facebook page, online advertising, and marketing that drove traffic to the site, and positioned the project as a unique housing opportunity within walking distance of the UC Berkeley campus.


Lastly, Radiant is now working on a brand that will engage corporate participants and donors at a high level, emphasizing their critical role in reducing poverty and creating better communities in the Bay Area.

Scope of Work

• Individual Interviews

• Market Research

• Naming of campaigns

• Brand design and creative

• Brand style guide

• Two-year marketing plan

• Website and social media elements

• Multimedia show

• Advertising

• Marketing and Business Plan

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