Lamb and venison treats made in America

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How do you know what’s really the right food for your pet? It’s difficult to know where products come from and what the real sources of ingredients are. Superior Farms, the largest producer of lamb in the United States, decided they could provide quality product right from their farms for dogs and cats.



Radiant was brought in to brand and design packaging for a complete line of pet treats that targeted pet owners looking for a trusted product that their dog or cat would love.

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RadiantBrands developed the name and branding, which included photos of dogs and cats in natural settings, with each pet depicted as the “hero” who loves the products. The design of the packaging, the ingredient list, and highlighting the names of the pictured dogs and cats offer a personalized feeling to the brand. There are 16 SKUs, with more in development, and they are now distributed in over 1,200 stores nationwide and on their e-commerce site that sells directly to consumers.



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Scope of Work​
• Name
• Brand identity
• Photography
• Product packaging

• Advertising

• Point of Sale
• eCommerce website design